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Living Lessons® Program Description
The Living Lessons® campaign is an innovative program developed by The GlaxoSmithKline Foundation in partnership with the Canadian Hospice Palliative Care Association (CHPCA). It is the product of an unparalleled corporate community investment initiative that engaged the management and employees of GlaxoSmithKline Inc. as well as professional and volunteer hospice palliative care providers in an extensive, consultative and collaborative program. The campaign addresses significant issues in Canadian society: our death defying medical system and our death denying culture. By encouraging open dialogue on death and dying, the Living Lessons® campaign hopes to move the hospice palliative care movement from the periphery of the medical system into the mainstream where it belongs.
The Living Lessons® campaign strives to communicate that hospice palliative care helps to ensure quality-of-life for the last stages of life. The campaign does this by combining the powerful imagery captured by internationally acclaimed Canadian photojournalist Roger LeMoyne and the compelling experiences of those facing life-threatening illnesses. It’s goal is to educate patients, caregivers, medical professionals, volunteers, policy makers and the public-at-large about the resources and expertise that are -- or should be -- available in their communities. |
